May 22–25, 2026 · Healthy Späti, Berlin
Prepared for The Volée team · Founding Partner · Drink category
Volée reached a consented cohort of 921 verified wEIDs across 4 festival days, with 812 on-site redemptions and a cost of €57 per signal, 5× better than the European CPM-to-CPL benchmark of €280.
| wEID | Opted in | Locale | Age bucket | Engagement signals | Redeemed |
|---|---|---|---|---|---|
| wEID·8a3f·c012 | 23 May · 14:18 | Berlin · Kreuzberg | 25–34 | opt-incoupon click | ✓ |
| wEID·2e91·77ab | 23 May · 15:02 | Berlin · Neukölln | 18–24 | opt-inwellness | ✓ |
| wEID·b401·5d2e | 24 May · 13:47 | Hamburg | 35–44 | opt-inrepeat scan | ✓ |
| wEID·f6c8·9123 | 23 May · 16:55 | Berlin · Mitte | 25–34 | opt-incoupon clickwellness | ✓ |
| wEID·1d2a·44ef | 22 May · 19:21 | Amsterdam | 18–24 | opt-in | no |
European avg CPL for opted-in beverage leads · WARC 2025
Comparable signal volume from OOH activation at KDK 2024 baseline
Mid-tier creator with comparable demo · attention-only, no data ownership
// POST /api/b2b/brand-report body: { event_id, brand_id } // Returns the payload below. Server-side renders this template, replacing // every <span data-tpl="X"> with payload[X]. Currency strings already // formatted (no client-side i18n). { "BRAND_NAME": "Volée", "BRAND_ID": "volee", "BRAND_LOGO": "https://cdn.wedi.io/brand/volee/wordmark.svg", "BRAND_KIND": "Founding Partner · Drink category", "RECIPIENT_NAME": "The Volée team", "CONTACT_EMAIL": "devonte@wediscovr.co", "EVENT_NAME": "Drop001 · Karneval der Kulturen", "EVENT_DATES": "May 22–25, 2026", "EVENT_VENUE": "Healthy Späti, Berlin", "EVENT_DURATION_DAYS": 4, "EVENT_FOOTFALL": "~5,200", "SEALED_DATE": "May 28, 2026", // Headline KPIs (the four cards at the top) "KPI_REACH": "2,103", "KPI_REACH_VS_TARGET_PCT": "+28%", "KPI_OPT_IN": "921", "KPI_OPT_IN_RATE": "43.8%", "KPI_OPT_IN_RATE_BENCHMARK": "~6%", "KPI_REDEEMED": "812", "KPI_REDEEM_RATE": "88.2%", "KPI_PEAK_DAY_LABEL": "Sat 23 May", "KPI_COST_PER_SIGNAL": "57", "KPI_COST_VS_CPL_X": "5×", "KPI_COHORT_SIZE": "921", "KPI_CPL_BENCHMARK_LABEL": "CPM-to-CPL benchmark of €280", // Funnel (six steps) "FUNNEL_TOP_LABEL": "1M festival visitors", "FUNNEL_FESTIVAL": "1,000,000", "FUNNEL_BOOTH": "5,189", "FUNNEL_BOOTH_RATE": "0.52%", "FUNNEL_SCANS": "2,103", "FUNNEL_SCAN_RATE": "40.5%", "FUNNEL_OPT_IN": "921", "FUNNEL_OPT_IN_RATE": "43.8%", "FUNNEL_REDEEMED": "812", "FUNNEL_REDEEM_RATE": "88.2%", "FUNNEL_CTA": "156", "FUNNEL_CTA_RATE": "19.2%", // Daily bars (4 days, but loop server-side if N != 4) "DAY1_LABEL": "Fri", "DAY1_DATE": "22 May", "DAY1_VALUE": "189", "DAY2_LABEL": "Sat", // peak indicator comes from the coral .peak class, not the label "DAY2_DATE": "23 May", "DAY2_VALUE": "341", "DAY3_LABEL": "Sun", "DAY3_DATE": "24 May", "DAY3_VALUE": "275", "DAY4_LABEL": "Mon", "DAY4_DATE": "25 May", "DAY4_VALUE": "116", // Audience composition · LOCALE_* fields ship at Phase 2 (City Pilot Berlin). // Send "·" for Drop001 to keep the card structure but indicate "not yet measured". "LOCALE_LOCAL": "·", // Phase 2 "LOCALE_DE": "·", // Phase 2 "LOCALE_EU": "·", // Phase 2 "LOCALE_INTL": "·", // Phase 2 "TIME_MORNING": "8%", "TIME_MIDDAY": "22%", "TIME_AFTERNOON": "48%", "TIME_EVENING": "22%", "AFFINITY_BRAND_1": "Amazingy", "AFFINITY_PCT_1": "95%", "AFFINITY_BRAND_2": "Local Wellness", "AFFINITY_PCT_2": "31%", "AFFINITY_BRAND_3": "Music · Drop002", "AFFINITY_PCT_3": "22%", "AFFINITY_BRAND_4": "Food · Späti pop-ups", "AFFINITY_PCT_4": "17%", // Engagement quality "QUALITY_AVG_DURATION": "1m 42s", "QUALITY_PERMISSION_DEPTH": "7.4", "QUALITY_REDEMPTION_RATE": "88.2%", "QUALITY_REPEAT_SCAN_RATE": "11.4%", // Downstream CTAs (label/value/icon vary per brand) "CTA1_ICON": "↗", "CTA1_LABEL": "Brand follow + coupon clicks", "CTA1_VALUE": "156", "CTA1_PURCHASES": "23 attributed purchases", "CTA1_CTR": "14.7%", "CTA1_REVENUE": "814", "CTA2_ICON": "✦", "CTA2_LABEL": "Wellness session pre-reg", "CTA2_VALUE": "94", "CTA2_DATE": "9 June, FitX Alexanderplatz", "CTA2_SPOTS": "50 spots", "CTA2_WAITLIST": "44 waitlist", // Cohort export (table preview is rendered server-side from cohort rows) "COHORT_SIZE": "921", "COHORT_COLUMNS_COUNT": "8", "COHORT_FORMAT": "CSV + JSON", "COHORT_RETENTION": "12 months", "COHORT_PREVIEW_ROWS": "[ { weid, opted_in, locale_bucket, age_bucket, signals[], redeemed } × 5 ]", // Benchmark trio (each tile is independent) "BENCH1_LABEL": "Industry CPL", "BENCH1_OURS": "57", "BENCH1_VS": "280", "BENCH1_DELTA": "80%", "BENCH1_SOURCE": "WARC 2025", "BENCH2_LABEL": "Festival OOH", "BENCH2_OURS": "57", "BENCH2_VS": "420", "BENCH2_DELTA": "86%", "BENCH3_LABEL": "Influencer drop", "BENCH3_OURS": "57", "BENCH3_VS": "340", "BENCH3_DELTA": "83%", // Next steps (Step 02 + Step 03 vary per AM / brand cycle) "NEXT_DROP_NAME": "The City Pilot Berlin", "NEXT_DROP_DATES": "Q3 2026", "NEXT_DROP_DISCOUNT": "20% rate lock", "STRATEGY_LEAD_NAME": "Devonte Lemonte", "STRATEGY_BRAND_PERIOD": "26/27" }