From 1M festival visitors to 100 warm leads.

1
Festival foot traffic
KDK total visitor estimate over 4 days
1,000,000
2
Booth visitors
Approach Healthy Späti, pick up Amazingy sample
5,000
3
QR scans
Scan triggers landing or AR moment
2,000
4
Consented opt-ins
Email captured + brand opt-in selected
1,000
5
Redeemed at booth
Showed code, picked up drink + skincare sample
900
6
Pre-registered for June 9
Warm leads for the first wellness session
100

What we ship in the first release

Six-screen consent funnel (1 through 6)
Single-use redemption code + booth scanner
Email + brand opt-in capture with GDPR line
24h nurture email queue
Light AR moment (target May 20, fallback to static)

What we explicitly defer

DISC wallet (Phase 1)
AR Studio for brands (Phase 1)
Live cohort dashboard (CSV post-festival for now)
Stripe Connect, in-app commerce (Phase 1)
Curator follow flow (Phase 1)